{"title":"Sugar Percussion","description":null,"products":[{"product_id":"sugar-percussion-eric-valentine-signature-4pc-recording-drum-kit","title":"Sugar Percussion Eric Valentine Signature 4pc Recording Drum Kit","description":"\u003ch3\u003eCustom Drums Created By Sonic Masters\u003c\/h3\u003e\r\n\r\n\u003cp\u003eKnown for being a drum-centric producer, Eric Valentine has been crafting thunderous percussion sounds for over two decades. Tired of using multiple kits to create these recordings, Valentine was looking to design a more focused drum set that was easily controllable and could offer the proper resonance. The resulting Eric Valentine Signature Kit was a labor of love collaboration between EV and Jefferson Shallenberger, the owner and master craftsman behind Sugar Percussion.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eCrafting A Kit For The Studio\u003c\/h3\u003e\r\n\r\n\u003cp\u003eWhile working on a record for Slash of Guns ‘n’ Roses, Eric Valentine first encountered a Sugar Percussion snare drum and immediately heard something he liked. Reaching out to Jefferson about his love for the snare, the storied producer inquired about creating a special drum set. “Eric couldn’t find the kit he wanted for the studio and that’s when the emails started going back and forth,” says Shallenberger. “I’ve always loved the studio, so there was analogous level of nerdery when talking to an engineer or producer like Eric about drums.”\u003c\/p\u003e\r\n\r\n\u003cp\u003eWith the two creative thinkers working on this new signature drum kit, both Valentine and Shallenberger were open to trying creative options that had never been used before. “I wanted to try shallower depths for the toms and I also wanted to base the dimensions of the drums on prime numbers,” says Eric Valentine. By only dealing in prime numbers, Valentine and Shallenberger hoped to make it easier to tune the drums to certain pitches and eliminate the ability to over-accentuate certain overtones.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThe final version of the Eric Valentine Signature Kit features the shallow design that the producer desired with a kick drum sized at 26” x 11”, floor toms at 17” x 13”, rack toms at 13” x 7” and snare at 14” x 6.” Additionally, each drum in the set features thicker shells and blunter bearing edges to provide robust and concise tones that can be recorded evenly using only one microphone in the studio.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eIncredible Construction With Quality Materials\u003c\/h3\u003e\r\n\r\n\u003cp\u003eThe shells of Sugar Percussion’s Eric Valentine Signature Kit are stave-built from Alaskan Yellow Cedar and \u003cstrong\u003emade from the wood of one tree\u003c\/strong\u003e. Jefferson and Sugar Percussion prefer this method because it allows for incredible tonality, construction with any species of wood and alleviates stress in the circular structures. The wear and tear drums take can add to an already stressed piece of equipment, but thanks to stave–built construction, each instrument faces no bent stress or uneven tension.\u003c\/p\u003e\r\n\r\n\u003cp\u003eWhen evaluating materials to create a drum set, Sugar Percussion uses the traditional solid wood density scale. Eric and Jefferson’s choice of Alaskan Yellow Cedar wood sits at two on this scale (out of a possible 11), which means it is a softer material that offers a warm, full-bodied sound and thunderous percussion. If you’re looking for a mellow, thick tone, this drum kit will fit well into your studio space perfectly.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eBuilt With Love, By Hand\u003c\/h3\u003e\r\n\r\n\u003cp\u003eThe story behind Sugar Percussion centers on Jefferson Shallenberger. As a long-time artist and woodworker, Jefferson has led a storied career in both fields, becoming an expert craftsman who specializes in the smallest details of his creations. With his busted old drums nearing the end of their life, the California-based creator set about dismantling the kit and working towards something new. Through in-depth analysis of his kit and other sets of drums, Shallenberger saw where others in the industry had previously gone wrong and formed the foundation of a new gold standard in the percussion world.\u003c\/p\u003e","brand":"Sugar Percussion","offers":[{"title":"Default Title","offer_id":44449811398759,"sku":"53493","price":6500.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/8848\/5479\/files\/sugar-percussion-eric-valentine_53493_1_c840fa50-b1b2-4b24-b930-0c7bdb6a0504.jpg?v=1787090520"},{"product_id":"sugar-percussion-custom-4pc-stave-built-drum-kit","title":"Sugar Percussion Custom 4pc Stave-Built Drum Kit","description":"\u003ch3\u003eGoing Custom With Sugar Percussion\u003c\/h3\u003e\r\n\r\n\u003cp\u003eWhile some musicians are content with selecting a drum kit off the floor of their local instrument store, many professionals creators (whether leading a life in the studio or touring) require a set that specifically fits their studio and live sound needs. California-based Sugar Percussion has revolutionized the art of the custom kits by giving these individuals the tools they need to create specific sounds, by way of selecting drum sizes, wood type and shell thickness.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eEndless Size Options For All Drums\u003c\/h3\u003e\r\n\r\n\u003cp\u003eSugar Percussion’s small team of builders (including owner Jefferson Shallenberger), handcraft six different types of drums including two rack toms, two floor toms, a snare and a kick. When buying a custom kit with Sugar Percussion, new drum owners will be rewarded with a plethora of size options to help them create the perfect set for their style of playing.\u003c\/p\u003e\r\n\r\n\u003cp\u003eIn addition to choosing a custom diameter and depth for each individual drum, musicians and studio owners can choose bearing edges and shell thickness specifications that fit the sonic needs of their kit. If you’re interested in using these drums in many different settings, Sugar Percussion can help set you up with drums and hardware that will offer an all-around amazing sound anywhere they are played.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eDrum Size Options and Specifications\u003c\/h3\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eKick Drum\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDiameter: 18, 20, 22, 24, 26\u003c\/li\u003e\r\n\u003cli\u003eDepth:  11, 13, 15\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cbr\u003e\r\n\u003cp\u003e\u003cstrong\u003eRack Tom 1\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDiameter: 12, 13, 14\u003c\/li\u003e\r\n\u003cli\u003eDepth: 7, 9, 11\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cbr\u003e\r\n\u003cp\u003e\u003cstrong\u003eRack Tom 2\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDiameter: 13, 14, 15\u003c\/li\u003e\r\n\u003cli\u003eDepth: 9, 11, 13\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cbr\u003e\r\n\u003cp\u003e\u003cstrong\u003eFloor Tom 1\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDiameter:  14, 16\u003c\/li\u003e\r\n\u003cli\u003eDepth: 11, 13, 15\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cbr\u003e\r\n\u003cp\u003e\u003cstrong\u003eFloor Tom 2\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDiameter: 16, 17, 18\u003c\/li\u003e\r\n\u003cli\u003eDepth: 13, 15, 17\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cbr\u003e\r\n\u003cp\u003e\u003cstrong\u003eSnare Drum\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDiameter:  12, 13, 14, 15\u003c\/li\u003e\r\n\u003cli\u003eDepth: 4, 6, 8\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch3\u003eIncredible Construction With Quality Materials\u003c\/h3\u003e\r\n\r\n\u003cp\u003eSugar Percussion’s shells are stave-built from six different types of wood and \u003cstrong\u003eeach kit is made using only one tree\u003c\/strong\u003e. Jefferson and the Sugar Percussion prefer this method because it allows for incredible tonality, construction with any species of wood and alleviates stress in the circular structures.  The wear and tear drums take can add to an already stressed piece of equipment, but thanks to stave –built construction, each instrument faces no bent stress or uneven tension.\u003c\/p\u003e\r\n\r\n\u003cp\u003eWhen it comes to the six species of wood available for a custom kit, Sugar Percussion traditionally uses Alaskan Yellow Cedar, Mahogany, Walnut, Ash, Cherry, White Oak and Macassar Ebony. Each of these woods are based on a 1 to 11 solid wood density scale to ensure drum owners are getting their desired sound. Softer woods deliver warmth, while harder woods can feature sharper sound and medium woods have a special ability to bring together the best of both worlds.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eBuilt With Love, By Hand\u003c\/h3\u003e\r\n\r\n\u003cp\u003eThe story behind Sugar Percussion centers on Jefferson Shallenberger. As a long-time artist and woodworker, Jefferson has led a storied career in both fields, becoming an expert craftsman who specializes in the smallest details of his creations. With his busted old drums nearing the end of their life, the California-based creator set about dismantling the kit and working towards something new. Through in-depth analysis of his kit and other sets of drums, Shallenberger saw where others in the industry had previously gone wrong and formed the foundation of a new gold standard in the percussion world.\u003c\/p\u003e","brand":"Sugar Percussion","offers":[{"title":"Default Title","offer_id":44449811431527,"sku":"53494","price":6000.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/8848\/5479\/files\/sugar-percussion-custom-kit-1_8551c922-2303-4359-b1db-f7403b24769a.jpg?v=1787090520"},{"product_id":"sugar-percussion-6-x14-stave-snare-alaskan-yellow-cedar","title":"Sugar Percussion 6\"x14\" Stave Snare - Alaskan Yellow Cedar","description":"\u003cp\u003eAs the voice of the kit, \u003cstrong\u003eSugar Percussion Snares\u003c\/strong\u003e are raised like well-loved pups… bred and nursed with a surplus of attention. Like their kits, every snare is built from a single tree, insuring congruency of color and tone. Staves are orchestrated to visually flow from one to the next, aesthetics equaling performance in priority. Shells are built slightly undersized to avoid contact with the drumhead ring, allowing for solid wood expansion\/contraction and maximizing resonance. Bearing edges are shaped by hand creating fluidity from shell to head, snare beds gently dipping to facilitate acute and sensitive responsiveness. Trick throw-offs, Puresound wires and our own Sugar Percussion lugs finish the outfitting.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eAlaskan Yellow Cedar\u003c\/h3\u003e\r\n\r\n\u003cp\u003eA common tonewood used as soundboards for guitars, Alaskan Yellow Cedar resides far to the soft side on the density scale, thereby providing a swampy warmth only found in the doughiest of woods. Like a just-baked donut, no matter how hard you hit it, she'll never be harsh to the ear. This buttery angel is, and always will be, a company darling.\u003c\/p\u003e","brand":"Sugar Percussion","offers":[{"title":"Default Title","offer_id":44449885618279,"sku":"56443","price":999.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/8848\/5479\/files\/sugar-percussion-snare-alaskan-yellow-cedar_56443_1a_d51fa500-3895-49a0-854b-f17cfecc0670.jpg?v=1787090813"},{"product_id":"sugar-percussion-6-x14-stave-snare-mahogany","title":"Sugar Percussion 6\"x14\" Stave Snare - Mahogany","description":"\u003cp\u003eAs the voice of the kit, \u003cstrong\u003eSugar Percussion Snares\u003c\/strong\u003e are raised like well-loved pups… bred and nursed with a surplus of attention. Like their kits, every snare is built from a single tree, insuring congruency of color and tone. Staves are orchestrated to visually flow from one to the next, aesthetics equaling performance in priority. Shells are built slightly undersized to avoid contact with the drumhead ring, allowing for solid wood expansion\/contraction and maximizing resonance. Bearing edges are shaped by hand creating fluidity from shell to head, snare beds gently dipping to facilitate acute and sensitive responsiveness. Trick throw-offs, Puresound wires and our own Sugar Percussion lugs finish the outfitting.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eMahogany\u003c\/h3\u003e\r\n\r\n\u003cp\u003eAnother common tonewood in guitar making, this beauty  sits on the soft side of middle on the density scale, providing the warm side of versatility... a dose of hug to go with your growl. She's humble and well-spoken without being bossy... all class every night. Content in both high and low tunings, she's a loyal and capable performer... a well-dressed worker.\u003c\/p\u003e","brand":"Sugar Percussion","offers":[{"title":"Default Title","offer_id":44449885683815,"sku":"56444","price":999.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/8848\/5479\/files\/sugar-percussion-snare-mahagony_56444_1_3ebe220e-672d-4261-bb16-f370abb860db.jpg?v=1787090813"},{"product_id":"sugar-percussion-6-x14-stave-snare-eastern-black-cherry","title":"Sugar Percussion 6\"x14\" Stave Snare - Eastern Black Cherry","description":"\u003cp\u003eAs the voice of the kit, \u003cstrong\u003eSugar Percussion Snares\u003c\/strong\u003e are raised like well-loved pups… bred and nursed with a surplus of attention. Like their kits, every snare is built from a single tree, insuring congruency of color and tone. Staves are orchestrated to visually flow from one to the next, aesthetics equaling performance in priority. Shells are built slightly undersized to avoid contact with the drumhead ring, allowing for solid wood expansion\/contraction and maximizing resonance. Bearing edges are shaped by hand creating fluidity from shell to head, snare beds gently dipping to facilitate acute and sensitive responsiveness. Trick throw-offs, Puresound wires and our own Sugar Percussion lugs finish the outfitting.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eEastern Black Cherry\u003c\/h3\u003e\r\n\r\n\u003cp\u003eSweet Black Cherry... how the company adores thee. Used for anything and everything good, Cherry is the company ambassador. Sitting right up the middle on the density scale, she's one of the most versatile. She'll whisper, scream, sing and growl... all with a smile that gets prettier with age. But don't let the exquisite exterior fool you... she's one of the hardest workers in the lot.\u003c\/p\u003e","brand":"Sugar Percussion","offers":[{"title":"Default Title","offer_id":44449885716583,"sku":"56445","price":999.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/8848\/5479\/files\/sugar-percussion-snare-eastern-black-cherry_56445_1_e5257ef9-407a-4f27-8d1a-59a632ad3efb.jpg?v=1787090813"},{"product_id":"sugar-percussion-6-x14-stave-snare-macassar-ebony","title":"Sugar Percussion 6\"x14\" Stave Snare - Macassar Ebony","description":"\u003cp\u003eAs the voice of the kit, \u003cstrong\u003eSugar Percussion Snares\u003c\/strong\u003e are raised like well-loved pups… bred and nursed with a surplus of attention. Like their kits, every snare is built from a single tree, insuring congruency of color and tone. Staves are orchestrated to visually flow from one to the next, aesthetics equaling performance in priority. Shells are built slightly undersized to avoid contact with the drumhead ring, allowing for solid wood expansion\/contraction and maximizing resonance. Bearing edges are shaped by hand creating fluidity from shell to head, snare beds gently dipping to facilitate acute and sensitive responsiveness. Trick throw-offs, Puresound wires and our own Sugar Percussion lugs finish the outfitting.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eMacassar Ebony\u003c\/h3\u003e\r\n\r\n\u003cp\u003eOne of the sweethearts of the Art Deco period, this elegant species nearly pegs the density scale, giving it all the cut, projection, and sensitivity of a metal snare while adding a complexity and musicality they've always lacked... our beauty in black to rival your Black Beauty. She's commanding at volume, articulate at a whisper... an eager workhorse dipped in unparalleled decadence.\u003c\/p\u003e","brand":"Sugar Percussion","offers":[{"title":"Default Title","offer_id":44449887158375,"sku":"56446","price":1500.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/8848\/5479\/files\/sugar-percussion-snare-macassar-ebony_56446_1_af10c1dd-26d4-4a30-a643-36fba2a0f820.jpg?v=1787090819"},{"product_id":"sugar-percussion-eric-valentine-signature-4p-kit-demo-deal","title":"Sugar Percussion Eric Valentine Signature 4p Kit (Demo Deal)","description":"\u003ch3\u003eCustom Drums Created By Sonic Masters\u003c\/h3\u003e\r\n\r\n\u003cp\u003eKnown for being a drum-centric producer, Eric Valentine has been crafting thunderous percussion sounds for over two decades. Tired of using multiple kits to create these recordings, Valentine was looking to design a more focused drum set that was easily controllable and could offer the proper resonance. The resulting Eric Valentine Signature Kit was a labor of love collaboration between EV and Jefferson Shallenberger, the owner and master craftsman behind Sugar Percussion.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eCrafting A Kit For The Studio\u003c\/h3\u003e\r\n\r\n\u003cp\u003eWhile working on a record for Slash of Guns ‘n’ Roses, Eric Valentine first encountered a Sugar Percussion snare drum and immediately heard something he liked. Reaching out to Jefferson about his love for the snare, the storied producer inquired about creating a special drum set. “Eric couldn’t find the kit he wanted for the studio and that’s when the emails started going back and forth,” says Shallenberger. “I’ve always loved the studio, so there was analogous level of nerdery when talking to an engineer or producer like Eric about drums.”\u003c\/p\u003e\r\n\r\n\u003cp\u003eWith the two creative thinkers working on this new signature drum kit, both Valentine and Shallenberger were open to trying creative options that had never been used before. “I wanted to try shallower depths for the toms and I also wanted to base the dimensions of the drums on prime numbers,” says Eric Valentine. By only dealing in prime numbers, Valentine and Shallenberger hoped to make it easier to tune the drums to certain pitches and eliminate the ability to over-accentuate certain overtones.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThe final version of the Eric Valentine Signature Kit features the shallow design that the producer desired with a kick drum sized at 26” x 11”, floor toms at 17” x 13”, rack toms at 13” x 7” and snare at 14” x 6.” Additionally, each drum in the set features thicker shells and blunter bearing edges to provide robust and concise tones that can be recorded evenly using only one microphone in the studio.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eIncredible Construction With Quality Materials\u003c\/h3\u003e\r\n\r\n\u003cp\u003eThe shells of Sugar Percussion’s Eric Valentine Signature Kit are stave-built from Alaskan Yellow Cedar and \u003cstrong\u003emade from the wood of one tree\u003c\/strong\u003e. Jefferson and Sugar Percussion prefer this method because it allows for incredible tonality, construction with any species of wood and alleviates stress in the circular structures. The wear and tear drums take can add to an already stressed piece of equipment, but thanks to stave–built construction, each instrument faces no bent stress or uneven tension.\u003c\/p\u003e\r\n\r\n\u003cp\u003eWhen evaluating materials to create a drum set, Sugar Percussion uses the traditional solid wood density scale. Eric and Jefferson’s choice of Alaskan Yellow Cedar wood sits at two on this scale (out of a possible 11), which means it is a softer material that offers a warm, full-bodied sound and thunderous percussion. If you’re looking for a mellow, thick tone, this drum kit will fit well into your studio space perfectly.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eBuilt With Love, By Hand\u003c\/h3\u003e\r\n\r\n\u003cp\u003eThe story behind Sugar Percussion centers on Jefferson Shallenberger. As a long-time artist and woodworker, Jefferson has led a storied career in both fields, becoming an expert craftsman who specializes in the smallest details of his creations. With his busted old drums nearing the end of their life, the California-based creator set about dismantling the kit and working towards something new. Through in-depth analysis of his kit and other sets of drums, Shallenberger saw where others in the industry had previously gone wrong and formed the foundation of a new gold standard in the percussion world.\u003c\/p\u003e","brand":"Sugar Percussion","offers":[{"title":"Default Title","offer_id":44450017607783,"sku":"63232","price":5525.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/8848\/5479\/files\/sugar-percussion-eric-valentine_53493_1_1_9c334755-59ae-4135-a0c7-1472eb16b2e0.jpg?v=1787091347"},{"product_id":"sugar-percussion-vintage-king-edition-snare-drum-walnut","title":"Sugar Percussion Vintage King Edition Snare Drum - Walnut","description":"\u003cp\u003eIntroducing the \u003cstrong\u003eSugar Percussion Vintage King Edition Snare Drum\u003c\/strong\u003e. This snare drum is a perfect addition to any player, collector or studio engineer and guaranteed to enhance your upcoming recordings.\u003c\/p\u003e\r\n\r\n\u003cp\u003eGetting a good snare sound from the source is key to achieving a professional sounding recording. Sugar Percussion has teamed up with Vintage King to make a snare drum that will perform to the highest standards no matter what style of music you are working on.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThis shell is made from high-quality Walnut, which is great for adding warmth, attack and depth. A thicker shell and rounded bearings renders more control to dial in whatever type of sound you are looking for.\u003c\/p\u003e\r\n\r\n\u003cp\u003eA typical recording snare is 14” in diameter. The Sugar Percussion Vintage King edition has a 15” diameter to provide a wider dynamic range and fuller body. These snares can be cranked for a nice jazz sound, or detuned for the classic Steve Jordon fat snare tone, or any other tone in between. The 5” depth produces brilliant crack without being too boomy.\u003c\/p\u003e","brand":"Sugar Percussion","offers":[{"title":"Default Title","offer_id":44450173911143,"sku":"89671","price":895.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/8848\/5479\/files\/sugar-percussion-vk-edition-snare-walnut_89671_2_62675273-02fc-4592-8121-0eccd6cb17e7.jpg?v=1787091985"}],"url":"https:\/\/vintageking1.myshopify.com\/collections\/sugar-percussion-drums.oembed","provider":"VINTAGE KING AUDIO","version":"1.0","type":"link"}